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 Men and women show significant differences when it comes to the use of mobile Internet. As the latest results from the TNS Infratest study "Mobile Internet Benchmarking 2008" show, the gender maintain a counterpoint to access information and download services on the mobile Web.
While the traditional Internet services like search engines or e-mail portals are used mostly similar, both about the male users more likely than women to the mobile Internet back to get the latest news to obtain. Especially when it comes to daily news goes, there is a big difference. 59 percent of men are interested, but only 39 percent of women. Especially significant is the difference in use at the sports news: 37 percent of men, but only eleven percent of women read them on mobile devices.
"For the providers of these differences mean that the target optimized product and marketing strategies must be applied.
Basically, it is important to recognize that there is a gender difference, then in its own market activities should be respected," says Ulrich Maier, team leader InCom Technology sector at TNS Infratest, in an interview. Surprising results show that the use of download services. These women tend to be intense visited. 70 percent of female respondents said, on the mobile Internet at least once a game to have downloaded. For men there are only 59 percent. Even clearer is the gender difference in ringing tones. 45 percent of the men here are 65 percent of women.
Overall, it is important to note that the female users currently only one fourth of the total users in mobile web shank represent. With an average age of 30 years, they are also three years younger than the male users. "Basically both sexes are characterized by a superior affinity for new media and technologies," said Maier in an interview. It should also be noted that women usually in the group of so-called early adopters are always less represented. The outcome of the investigation shows that the two sexes are currently mainly to these "first" user acts. Such a clear gender differentiation but was conspicuous in advance and not as expected.
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Software downloads and news quickly and directly on your mobile device! Put simply Mobile2Day in the bag - you have us whenever and wherever you need us! Especially the high demand for mobile download services from the women is surprising result. Since the female sex when similar technology is not regarded widely as the male is represented, speak a lot to be said that these women even closer to choosing the early adopters with appropriately handle intense usage behavior, says Maier. Overall, in the course of the study 642 interviews with users of various mobile Internet portals performed. The survey period was from July to September this year.
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