Project PDA

Microsoft wants the number of Windows Mobile smartphones with collapse, because their diversity causes too much burden on the software manufacturer. Said Todd Peters, marketing executive for Windows Mobile, in an interview with The New York Times. Currently running Windows Mobile on 140 different devices. Microsoft CEO Steve Ballmer has just announced that in the past twelve months, over 20 million phones with Windows Mobile were sold, of which 30 were new models.

This market is too fragmented for Microsoft: Only eleven models was more than one million sold, while Apple's iPhone from its already over ten million could settle. "I would prefer fewer units and would be focused," said Todd Peters. "In this way we would be a better integration between mobile phones and operating system." Microsoft wants to reduce the number to increase its efforts in the development not on too many models to distribute them. Unlike manufacturers such as RIM, Palm or Microsoft, Apple has no control over the hardware on which its operating system.

Todd Peters pointed out that Microsoft in February at the Mobile World Congress will announce something big. Steve Ballmer holds a keynote in which there is more benefit from touch screens and new services should go. The manufacturer should provide an incentive to get more royalties for Windows Mobile for free. Other smartphone operating systems, such as Android or Symbian, are free.