Project PDA

Ten years after the first BlackBerry came on the market, the maker of smartphones celebrates a symbolic milestone: RIM has 50 million units sold. Which model of the threshold has been reached, the company has not betrayed. According to estimates from RIM to use 21 million customers worldwide push mail service on their BlackBerry. Every month, landed about 3 petabytes of data on their smartphones, which are 3 million gigabytes.

Although the number is impressive, BlackBerry is a small fish in comparison with the devices, the Symbian or Windows Mobile. In the third quarter of 2008 were calculated according to the market research firm Canalys almost 20 million Symbian phones sold. Apple has already delivered 15 million copies of iPhone and iPhone 3G since its entry into the mobile phone market in 2007.

RIM hopes that the next 50-million threshold is reached much faster, not least by new devices like the touchscreen BlackBerry Storm or the BlackBerry Pearl series, and a flip, which is set to private. But the market is with the entry of new competitors like Apple and Google have become significantly challenging.